How for Increase Bookings for your Airbnb, VRBO, FlipKey and HomeAway Listing! A Property Owner’s Guide and Effective Tips
No time wasted here so let’s get to it:
(1) Professional photography highly recommended – this is the most important factor if you’d like to attract renters over other listings in the same geographical area. Invest the money to hire a pro photographer to take photos of your rental property especially to feature the amenities that make your rental stands out from the rest, be it hot tub, lake views, prime location, etc.
Even if you have a tight budget, consider hiring an ‘up and coming’ photographer from Craigslist to take professional looking photos of your vacation home/ski lease rental property. And yes, it’s true: “a picture is worth a thousand words” and photos are priceless when it comes to instant appeal which will get you more clicks on your rental listing which equates to more booking inquiries.
Considered yourself an amateur photographer? Got an eye for optimum lighting, composition, and choice angles? Go at it but here are some photography tips to help you get started from www.liv.rent and www.fitsmallbusiness.com/real-estate-photography-tips.
Like to see an example of a photo that sells it? Here’s what we called a ‘money shot’ because yes, it brings in the money 😉
Two prime examples of listings with stellar photos:
(2) Take time to write a clear and concise description of your rental/ski lease listing and be sure to include things such as:
* amenities? what makes your rental property unique? prime location at the base of Squaw? hot tub and sauna?
* how many people can your property sleep/accommodate? How many beds and baths total?
* location and proximity of your property in relation to points of interests in the area: resorts, restaurants, grocery markets, etc.
* is this a family type rental or a group type rental?
* duration of rental/lease: daily, monthly or winter seasonal lease?
* rental/lease rates: discount if booked for longer term? Security deposit? Cleaning fee? Snow plow service included? Utilities included?
* how many covered parking spaces? flat driveway?
* pet friendly? other restrictions?
* for group ski lease, guest fees? full time residence ok?
* for ski lease group, it’s good idea to describe age range of people in the group and preferences for social activities, apres ski happy hour, family type shared meals, etc
* best way to contact you: by email, phone, text or?
* what basic information would you like from potential renters or ski lease members to provide as part of initial email contact so you can get an idea of who they are? Ask renters to share something about themselves such as profession, LinkedIn profile, FB, Instagram, etc.
(3) Make use of well written rental agreements:
Your rental agreement is essential for setting expectations between you and your guests/renters/lease members! It provides a sense of security for all parties involved, and defines the rules and policies for the property prior to their stay. Some key items to include in rental/lease agreements:
* Maximum Occupancy
* Cancellation Policies
* House Rules (very important to be specific)
* Check In/Out procedures (be clear & specific)
* Damage Policy
Consider having your renters/lease members read and sign House Rules and rental policies to show that they clearly understood your rental terms prior to their stay. For example, include in your policy things like where guests can smoke, where they can’t smoke (a fine is levied if they are caught smoking where they aren’t allowed to). Consider including rules and policies on pets, occupancy and type of use (no wild parties, etc).
Visit the following sites to view some examples/templates of Lake Tahoe area lease/rental agreements/terms/contracts/policies:
(4) Complete a rental market research ‘due diligence’: ask yourself.. ‘have I priced my rental or ski lease competitively for the current rental market for my geographical area my rental is located in?’
Do some market research and make sure to price ‘apples to apples’ comparison based on rental location, number of bedrooms, baths, amenities, square footage, etc. If you don’t nail your rental pricing competitively, you won’t get as many rental inquiries no matter how pretty your rental photos look.
Now to rental market research; first off browse on our rentals/private ski lease listings and/or browse group/family share ski lease listings to get an idea of what prices are like for comparable rentals/ski leases.
(5) Lastly, leverage your social connections (before you submit your listing) by asking family and friends to give you feedback on ways to improve your rental/ski lease listing for clarity, conciseness and appeal.
More rental property and ski lease tips ..
* Are you part of a family or group ski lease cabin share and would like to use online Calendars and Management Tools to help you coordinate, and have a central point to communicate with ski lease members? Read this.
* Looking to create a ski lease members group to share the cost of a ski house/cabin lease, have a place to store your gear and to expand your circle of ski, ride buddies? List your ski lease or if you are a property owner, advertise your vacation rental. Browse available ski leases to join. Planning a Lake Tahoe getaway or looking to lease a rental? Browse Tahoe rentals.
* Join our winter season kickoffs throughout the SF Bay Area for drinks + eats. Get stoked by watching ski/ride film screenings. Join our engagingly fun events to connect with skiers, boarders for winter season ride-sharing to/from Tahoe resorts.
tags: airbnb, vrbo listing tips, advertising tips